Jeremy Côté



Does it feel like you always seem to be missing that one thing that will revolutionize the way you work?

Almost everyone answers “yes” to this question. Yearning for something new is a trait that most of us possess. We love to see how a new piece of equipment or a new tool will change how we work. If I just had that one app, I could become a better writer/drawer/thinker/insert chosen passion.

The problem with this thought is that it is always in anticipation. Instead of being satisfied once we get something, we quickly begin looking for a new alternative that will help even more. We chuck the old for the new, and the vicious cycle continues. We forget that the tools themselves shouldn’t be the main goal, but just a means of creating fantastic work.

99% of the time, the tools aren’t as important as the work you are using them for.